China Luggage Industry Panorama

First, the industrial chain: the domestic tourism market downturn, the market demand for luggage has declined

Luggage as our daily life as well as travel commonly used storage tools, is one of the important commodities needed for tourism travel, according to the Ministry of Culture and Tourism data statistics, in 2022, China's domestic tourist trips for 2.53 billion, a decrease of 716 million trips compared to 2021, a year-on-year decline of 22.06%. Affected by the new crown epidemic, China's multi-location implementation of epidemic control measures, domestic personnel cross-regional circulation is restricted, the tourism industry in China caused a serious impact on the domestic tourist trips declined significantly, and the market demand for China's luggage industry has a linkage effect, luggage market demand fell simultaneously.

Second, the development of the status quo: bags market turnover fell sharply, Shanghai bags import amount accounted for as much as 81 per cent

Due to the repeated disturbances of the new crown epidemic, the domestic implementation of epidemic control in many areas, coupled with the reduction in the number of stalls in the domestic market, the enthusiasm of the residents to consume is not high, China's luggage market turnover fell sharply in 2021, China's luggage market turnover of 23.314 billion yuan, a decrease of 683 million yuan compared with 2020, a year-on-year decline of 2.85%. As Shanghai's economy is more developed, high per capita disposable income, fast consumer transformation and upgrading, the market demand for high-end bags, according to China Customs statistics, in 2022, Shanghai is China's largest province and city bag imports, accounting for 81%.

Third, the enterprise pattern: bags above the scale of the overall decline in sales revenue, Kai Run shares increase revenue does not increase profits

With the rapid development of the economy, people's demand for high-end bags is steadily rising, and China's luggage industry lacks internationally renowned brands, superimposed on the impact of the epidemic, the decline in market demand, China's scale above the bags enterprise sales revenue overall decline. 2022 January-September, the opening of the company's operating income of 2.16 billion yuan, a year-on-year increase of 37.19%; net profit of 0.7 billion yuan , a year-on-year decline of 53.84%, the enterprise presents the phenomenon of increasing revenue but not increasing profit.

Fourth, the development trend: enterprises actively develop online channels, industry sales channel diversification

Affected by the epidemic, China's online sales channels are developing rapidly, in 2022, China's online retail sales reached 13.79 trillion yuan, an increase of 4% year-on-year. Among them, the performance of live with goods is particularly prominent, its authenticity, real-time interactivity, across the screen of the security distance to meet the strong consumer demand during the epidemic inconvenience travelling people. In the huge flow of wind mouth, luggage industry have tried to live. In the future, luggage enterprises will continue to deepen the layout of marketing channels, build offline and online three-dimensional marketing network, and promote the diversified development of industry sales channels.

Keywords: luggage industry chain, luggage import and export, luggage enterprise pattern, luggage development trend

First, the development environment: the domestic tourism market downturn, the market demand for bags has declined

Luggage is a collective name for bags, is used to load things of all kinds of collectively, including general shopping bags 、、、、、、 satchels, fanny packs and a variety of trolley cases and so on. With the continuous improvement of people's life and consumption level, a variety of bags have become indispensable accessories around people. At the same time, people's requirements for products not only in the practicality of strengthening, but also in the decorative aspect has become the current mainstream factors.

Luggage industry industry chain upstream raw materials are mainly aluminium alloy, leather, plastic, fabric, sponge, etc.; the midstream is the bag manufacturers, bags in accordance with the production of materials can be broadly divided into leather bags, fabric bags, PU bags, PVC bags, representative enterprises have open Run shares, Zhejiang nature, Wanli Ma, etc.; downstream marketing channels can be divided into online and offline, offline sales channels include Offline sales channels include retail shops, brand shops, wholesale markets, large shopping malls, online sales channels are mainly e-commerce platforms, including Tmall, Taobao, Jingdong and so on.